A social media workshop that will explore what it takes to have influence. Especially focused for artists to develop a creative way to create and curate online content for a range of social media platforms.
SLAP present 'The Work Of Art' a workshop series for artists and creatives practicing any art form and at any point in their career.
These workshops will cover all aspects of the 'business side' of being an artist. In the current climate it is becoming essential to be able to promote your work and understand how to manage a business, to have a sustainable career in the arts.
The forth workshop in this series will look at Social Media for Creatives. This workshop is presented by SLAP Director Lydia Cottrell. The workshop will delve into the world of content creation, brand association and how to grow an engaged audience.
Discover how to take the perfect image for online consumption, find out what your online persona is and learn how to develop an online voice that is and extension of your artistic practice, instead of just reducing your work to a series of little squares.
This workshop will cover:
Finding your social media niche
Creating a social media strategy
Leading campaigns for creative projects
What social platforms are right for your work
Tracking reach and success
About Lydia
Lydia Cottrell is a Social Media specialist for the creative industries. She focuses on a holistic and artistic approach to developing social media strategies for artists and creative projects. She uses her interest in online space to support arts organisations in Leeds and the surrounding areas. Lydia is the communications and engagement manager for Compass Live Art, Chair of Morley Arts Festival, the Director of SLAP York and Digital Communications Coordinator for Contemporary Visual Arts Network. She has led and supported Social Media Campaigns for arts organisations of all sizes.